Tel: 604.277.6292 Fax: 604.277.6294 Email:		"Unless you write your competitors' plans, you can't predict the future" Al Ries & Jack Trout - The 22 Immutable Laws of Marketing Reasonable 10 years ago, maybe, but not so in today's marketplace! With Intense competition, globalization and technology and accelerating change it is essential to know what competitors are up to. Key capabilities: to react quickly to seize profitable opportunities, to build on strengths and counter the competition at its most vulnerable points. You won't get to write your competitors' plans, but you can get a handle on them if you try! Information gathering (business, competitive and technological) is essential to good decision-making. 360-degree vision coupled with strong analytical skills, risk assessment, creativity and a strategic mindset can give you a strong advantage over others in the market. Consulting or coaching - we can work with you to do it. You lose nothing by asking for outside opinions and you may just gain a unique perspective. As outside specialists, we see your situation with fresh eyes and a new vista on the challenge. Give Incisive Marketing a try - and we will plan to surprise you!		Marketing plans are important, but the planning process is even more important, because it forces you to think strategically, to make decisions and to identify what marketing actions you will take.