insight, innovation, and integrity

How we work
We are a firm of marketing and management strategists.  We focus on those things we do best.    What makes us different is that we combine innovative, creative ideas with a rigorous analytical perspective of marketing – an unusual combination – and we deliver impactful and future-savvy solutions.  Our approach is simple:

• We get to know your business
• We seek to understand your challenges and the environment you are working in
• We join with you to bring clarity, implement change, and develop actionable solutions
• Along the way, we coach, mentor and inspire your key people
• We’re not finished when the project is completed – we help with implementation, and we ensure that the solutions are working and having the intended results.

What we can help you with
Marketing and management are the lifeblood of the successful company.  We get involved, work alongside of you, and tackle your challenges and issues.  Do any of these sound like your challenges?  We‘re here to help:

• Develop a clear picture of your market situation – where your industry is going, who the key competitors are, and how to pinpoint your target market
• Create a marketing strategy and plan to launch a new product, reposition an existing product, or exploit strategic opportunities
• Grow your business by using the best marketing tools and implementing them well
• Construct a clear understanding of your customers, their characteristics, wants and needs, and how to utilize this understanding for maximum loyalty
• Time plan your marketing, and measure your success
• Develop marketing savoir-faire and leadership in your firm

Our signature services include

Market analysis and assessment	Marketing audits – a status report of your current marketing situation Market analysis Location analysis Development and tracking of key metrics
Sales management and alignment	Sales force audits Review and assistance with sales force materials and presentations Sales training and assessment Sales force compensation reviews Sales management training, coaching and mentoring Distribution networks – review, analysis and development
Marketing planning and strategy	Marketing strategy and planning Market segmentation plans and implementation Positioning and differentiation Marketing plans for new product launches and company realignment
Market intelligence	Market research Customer relationship management Market intelligence gathering and analysis
Coaching and mentoring in management and marketing	Management coaching at all levels 1 on 1 and marketing staff mentoring Strategy and planning - execution and monitoring

You’ll get honest, straightforward advice and solutions, based on our expertise, and our proven creative and strategic skills.

Let's Talk About How We Can Help You

Give us your marketing challenge, and let us suggest a course of action. Call us for a candid assessment and a possible meeting of minds!  We have seen people blossom as they achieve personal fulfillment and success. We have also seen the same phenomenon with organizations as their executives, managers and staffs improve their marketing expertise through ongoing support, coaching and mentoring.

We work with you to undertake key marketing tasks. We empower key people in organizations, and eventually they become more savvy and capable marketers.   We’re different, and we create lasting impact.
Call us to discuss your challenge. If we think we can help, let’s meet for a no charge/no obligation session.